Past Principal Points

Fundraising vs. Friendraising

During the course of each year, several parents bring up ideas for fundraising which they would like to have the school consider. Unfortunately, these are almost always turned down, so I thought it might be helpful to explain the philosophy behind our Fundraising & Friendraising so that you will be able to evaluate ideas from the perspective the Board uses.

First, the terminology: Fundraising has to do with those events which are geared to simply raising money by the sale of items. They require no commitment to the values of the school on the part of those making the purchase. Friendraising, on the other hand, focuses on events which involve gifts or sponsorships from people who either have a commitment or might develop a commitment to the school through their involvement with the friendraiser. Thus, the Meat & Cheese & Entertainment Book Sales are fundraisers because they are a simple exchange of cash for goods. The Banquet is a Friendraiser. People come and give because they believe in the school or want to learn more about it. Read-A-Thons, Serve-A-Thons, Concerts, or Dessert Theatres are a bit of both. In some cases there is a benefit received by the participant, but often people get involved because of their personal interest in a child or the school. In every case, there is an opportunity to communicate the values and mission of the school (e.g. We believe in reading!) and in so doing "raise friends."

The Board then evaluates each new proposal in part by asking, Is it a fundraiser or a friendraiser? Friendraisers are ultimately much more valuable to the school than fundraisers. The school needs people who believe in and are committed to supporting its mission. Friends can refer potential students. Friends can volunteer. Most importantly, friends will pray. Friends will be there through thick in thin, and yes, they will support the school financially when called upon. Funds from friends are much more important than funds from sales because of the commitment they represent.

Second, the Board is committed to not running more than five Fundraising/Friendraising events per year. Over ten months this amounts to one every two months which most parents, judging from our annual school survey, seem to feel is reasonable. The reason for this policy is to not overburden people with constant demands. While it is certainly true that more money might be raised initially by running another event or two, over the long run there is a loss of good will on the part of those doing the work, so in the end, there is no benefit. (Remember friends are more important than funds!)

Third, whenever a new event is considered it must hold the promise of either supplanting an existing event or supplementing one. In order to supplant a current event, a new fundraiser/friendraiser must be either simpler, more efficient, more effective, or more in line with the mission of the school than an existing one. Very few fundraisers are able to a) raise three to five thousand dollars, b) in three weeks time, c) twice a year with d) as little effort as we do with our Meat & Cheese sales. The Serve-A-Thon, however, replaced the Read-A-Thon for High School students because it was seen to be a more appropriate activity for this age group and therefore a better fit with our mission statement.

In order to supplement an existing event, a new one must be able to be run at the same time with very little additional effort. Thus, the Entertainment Books were added to our Fall Meat & Cheese sale a number of years ago. This change was received positively by parents because it was viewed as providing an attractive alternative for many with really no additional effort on their part.

The only exception to the above principles is when the "fundraiser" is viewed as a potential courtesy to our parents or involves so little effort that it essentially runs itself. An example of the first would be the Student Union Ticket Paks. Some families want to get these for their own use or find them easier to sell than Entertainment Books, and while some money will come into the school, it is not the primary reason for selling them. An example of the second are rebate programs. These programs do not involve parents doing anything other than what they normally do, (nor does the school ask or expect any change) and the rebate comes directly to the school. In some cases, the potential return for minimal investment of effort is huge. (See elsewhere for more details on an excellent one.)

I hope this is helpful in understanding why our program is run the way it is and how we evaluate any new ideas. While most of the fundraisers out there do not fit our criteria, occasionally a new one comes along which does. So if you know of a good one, let us know; we are always glad to discuss it with you!

Brian Hazeltine, B.Ed., M.A.
Principal, Airdrie Koinonia Christian School

Copyright © 1998/99 Airdrie Koinonia Christian School      Last modified: January 27, 1999